Stormy night

The scary cacophony of violent clouds
The thudding sounds and darkness of the awesome pall
The hurting winds and the flooding rains
What a night where nature exhibits its fierce visage

Is the breeze cooler than the chill in my spine?
Is the thunder noisier than my heartbeats?
The sensation of getting electrified,
Getting dragged along by the twister


Oh thunder, strike yet again
Oh clouds smash once more
Oh waves splash aloud on the shore
Giving us a good reason to come close for sure

May the rains drench us both
May the winds favor us longer
May the night get even darker
And the storm even stronger

Whom should it listen to?
Whom should it care for more?
A soul fearing loneliness
Or a couple combating temporal flight

Different needs hence different pleas
To a "Once in a while" Stormy Night

I too deserve ...

I too deserve to be loved,
To get the acceptance from my beloved
To be cared and pampered in times of distress

I too deserve the attention, the time,
The place in his life and the space in his heart
The breeze of his joys and the heat of his sorrows

I too deserve to vive,
In the cozy comfort of his presence
Snatch my share of affection
And add to my life his floral essence

I too deserve to be happy...

Reading between the minds

Over last few days, I have set out on an attempt to understand others, to interpret the subtle cues of their conscience, to relate their personalities with their preferences and thereby come up with a seemingly flawless bouquet of offerings which would be optimum enough to satisfy a whole many of the intended recipients. While executing the required exercise I realised that people don't really know whats missing in their lives and hence are even many a times clueless of what they are seeking from it.... They appeared to me like a modified version of Nomads who are moving on in life without giving much thought to the final destination (any reference to some art/literary/entertainment form is purely co-incidental and unintentional)... Living each day as it comes, curbing the burried desire for a change.

Taking the simple example of entertainment say through the means of Television. Today many "dedicated" viewers are actually completely discontented with the kind of content they are subjected to but still love watching the same... When asked what makes them get glued to the appliance which delivers nuissance in their view, they have to say hope is what sustains their (already dead) interest in the show. This reply reminds me of the Mother India fame attitude "Duniya mein hum aaye hai toh jeena hi padega...jeevan hai agar jeher toh peena hi padega". Why?? Asked my inner voice? Why to drink this poison? Why to accept whatever comes to you in the same form? Especially when you have so many other and better options and choices to make. Is it because you have adapted your body to survive the poison or is it because you know of no other drink or for that matter you dont really feel anymore like trying any other drink.

How many of us who seek change are really open for the same and willing to take a chance and experiment with something new? Now deviating away from this anthropological approach lets try to look at this finding from a marketeer's perspective. Branding a product to appeal a consumer who is herself unaware of her needs is no kid's business. Kabhi kabhi mere dil mein khayaal aata hai ... just like the chicken-egg problem (as to what came first), one can even ponder over this thing that does the marketeer fill an existing need-gap or create one so that he has something to fill but then for a need-gap to be created even the need is required to be created. Can need really be created? Well I have seen quite a few of my friends get confused with this question. Need is something which has always been existant and requires a trigger that would stimulate it into a strong desire.

This need is also a variable factor at least when it comes to entertainment industry. Viewers expect different things at different time oblivious to the reason causing this change in expectations. The exercise I conducted was also to know these changing expectations and the factors causing these changes. Reading between the lines in a person's chat and thereby trying to study a person is such an interesting (at times time-consuming) task, for me at least.

After having interacted with some persons I asked my self as to how much of a justice will I be able to do to the task entrusted. A person like me who is unaware of her own self, who is yet to unfold the mystery beneath her character, will she be able to hear the unsaid and read the invisible from the minds of strangers ??